Recommended Gem: W. David Marx – Ametora: How Japan Saved American Style (Book)
A recommended gem of a book.
A brief history of Japan’s gift of garb.
The Tokyo-based culture writer W. David Marx examines how UNIQLO, Beams, and other iconic Japanese classic casual fashion houses shaped decades of identity and self-expression in Japan by renewing and redefining “American traditional” clothing, or アメトラ (Ametora).
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Get Ametora: How Japan Saved American Style here.
