Recommended Gem: W. David Marx – Ametora: How Japan Saved American Style (Book)

 

recommended gem of a book.

 

Image via hachettebookgroup.com

 

 

 

A brief history of Japan’s gift of garb.

 

 

The Tokyo-based culture writer W. David Marx examines how UNIQLO, Beams, and other iconic Japanese classic casual fashion houses shaped decades of identity and self-expression in Japan by renewing and redefining “American traditional” clothing, or アメトラ (Ametora).

 

 

 

💎

 

 

 

Get Ametora: How Japan Saved American Style here.